Startup Foundations
When Customer Interviews Say Yes but Nobody Buys
Customer interviews went well but nobody bought? Check the ask, recent purchases, the current workaround and the budget owner, then test one targeted fix.
Customer Interview Notes Template for Founders
A customer interview notes template that tags each entry as said, seen, done or assumed, so founders can compare interview findings with buying behavior.
How to Run a Customer Interview Without Pitching
Run a customer interview without pitching: what to prepare, what to ask, when to stay quiet and how to compare what buyers said with what they did next.
Customer Discovery Questions That Reveal Buying Intent
Ask customer discovery questions about purchases, workarounds, and budget owners. Use an evidence map to choose the next commercial test.
Validate a Startup Idea Before Building
Test a startup idea through buyer interviews, existing workflows, and concrete commitments. Use a practical worksheet to decide what to build, narrow, or stop.