Gtm Design

Illustration of an auto repair technician in a teal work shirt holding a worn brake rotor across a shop counter toward a woman in a red shirt and denim apron.

2026-10-25 / gtm-design

ICP Template: Buyer, Trigger, Budget, and Current Alternative

A reusable ICP template with fields for buyer role, buying trigger, budget source and current alternative, plus evidence tags and a hypothetical filled example.

Illustration of a man in a dark jacket holding a glass of beer at a sample valve on a steel brewery tank while a woman with long fair hair watches.

2026-10-24 / gtm-design

How to Turn Customer Evidence Into a Narrow ICP

Turn interview notes, pilots and lost deals into a narrow ideal customer profile with observable buying signals, an evidence matrix and acceptance tests.

Illustration of a roofer in an orange polo shirt holding a phone and a visitor in a navy shirt crouching together on a grey shingle roof.

2026-10-23 / gtm-design

How to Choose Your First Ideal Customer Profile

Choose your first ideal customer profile with an evidence matrix that compares buying triggers, buyer roles, budget and delivery fit before you commit.

Illustration of a cook in a white chef jacket and an adult in a dark shirt standing inside a restaurant walk-in cooler beside shelves of vegetables.

2026-10-21 / gtm-design

How to Build a Startup Go-to-Market Strategy by Stage

Use a stage-by-stage decision map to choose the next go-to-market decision for your startup, with evidence checks, worksheets and a hypothetical example.

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